The history that talks

S2S

1. What is S2S ?

S2S means “Shop to Stock”. It comes from the history of SIPL Group.

2. What is UN-TOLD story ?

The untold story of our foundation begins on June 25, 2002.

With just ₹50,000 in hand, zero business experience, and a heart full of grit, a 27-year-old Manas Adhikari returned from Mumbai after working a series of odd jobs. He decided to take a massive leap of faith in the small town of Tarakeswar, West Bengal.

On that day, Adhikari M. Jewellery Tools was born.

Specializing in jewelry and machinery tools, this humble storefront was more than just a retail space—it was the ultimate game-changer. It transformed a young dreamer into a seasoned entrepreneur and laid the foundation for everything we are today. This is where our deep passion for business truly began.

3. How Tools become Television ?

With the jewellery tools business thriving, Manas Adhikari refused to sit still. Driven by a lifelong creative passion, he decided to look beyond the retail counter. In 2005, he took a bold step into the world of entertainment and launched Manas Adhikari Film Production, marking his entry into storytelling with a series of compelling short films.

But his vision was much bigger than the silver screen. Recognising a gap in local media, Manas made history by making contents in “OM BANGLA”— with Hooghly’s very first regional Bengali TV broadcasting channel.

Under his production banner, he produced the channel’s crown jewel: “Ora Kara”. This groundbreaking project became a massive mega-serial sensation across West Bengal. Alongside a string of successful collaborative film co-productions, Manas had firmly established himself as a media pioneer.

3.A. The Next Chapter Begins

Amidst this whirlwind of entrepreneurial success, 2008 brought a different kind of milestone. Manas celebrated the birth of his son, Mukesh Adhikari. At the time, no one could have predicted that the newborn boy would inherit his father’s unstoppable entrepreneurial DNA—destined to carry the torch forward into entirely new, multi-sector industries.

4. How Agarbatti becomes Record Label ?

Driven by a continuous desire to innovate, Manas Adhikari expanded into the fast-moving consumer goods (FMCG) sector by introducing Subhadata Agarbati, a brand specializing in incense sticks. Under this umbrella, he introduced Subhadata Agarbatti—a brand whose name pays homage to Lord Hanuman, reflecting the foundational values and blessings behind the company’s growth.

To streamline corporate focus and pursue larger media opportunities, the FMCG venture was strategically paused. In 2017, building upon the legacy of his original filmmaking venture, he established Manas Adhikari Production. This new entity was designed as a modern, multi-media powerhouse, operating simultaneously as a film production house, music production company, and record label.

5. How Entertainment get in Every Pocket ?

In 2022, Manas Adhikari Production took its most ambitious leap yet into the digital future. Recognizing that the world of entertainment was shifting directly into the palms of people’s hands, Manas launched a revolutionary OTT platform: mapmovies.

The mission was simple yet profound: to bring high-quality entertainment to every single person in India, accessible anywhere, anytime, right from their smartphones.

What began as a dedicated regional streaming service quickly exploded into a Pan-India phenomenon. Today, mapmovies has broken all linguistic barriers, offering a rich, multilingual library of premium content. Featuring a powerful mix of exclusive originals alongside a marketplace for talented independent creators, mapmovies has truly transformed into a home for diverse storytelling across the nation.

6. How Subhadata Industries becomes Corporate Evolution?

On April 24, 2024, a major milestone was reached. What began as a passionate creative endeavor was officially incorporated as Subhadata Industries Private Limited (SIPL), establishing itself as a premier forces in the entertainment sector.

But for Manas Adhikari, this is only the launchpad. The ultimate vision is to build a global powerhouse by 2030.

Taking a massive leap toward that reality, plans are already underway to transition the company from a Private Limited to a Public Limited Company by next year (Subhadata Industries Limited aka SIL Group). This transition will pave the way for strategic expansion into multiple thriving business sectors, cementing our position as one of India’s true multinational conglomerates.

6.A. Honoring Our Roots, Building Our Future

As part of this grand multi-sector blueprint, we are bringing our history full circle in 2027. The very first venture that started it all—Adhikari M. Jewellery Tools—will be formally incorporated as a Private Limited company under a proud new name: Subhadata Tools Private Limited, thriving directly under the powerful umbrella of the Subhadata Industries Group.

This is just the beginning. Our trajectory goes far beyond traditional boundaries.


Discover the Tomorrow We Are Building Today To explore the grand vision, upcoming sectors, and the future of the SIPL Group, click below.